Lightning Bolt solutions are provided by BrightGen, which also customises Salesforce deployment to meet the demands of particular industries (with a focus on media). To help our customers maximise their Salesforce investment, we provide solution Management, an ITIL-based support and administration solution. Where a need is found, BrightGen creates Salesforce accelerators. As an illustration, publishers utilise BrightMEDIA, our order management system software, to change the selling of digital advertising. BrightGen controls the UK ad sales market, according to a Salesforce account executive. More than 55 clients use BrightGen's service management to make sure they're optimising ROI through ongoing improvements. From routine support to small initiatives to product review, we adapt to meet the changing demands of our customers.