Salesforce Project Management Software by Aprika

WG Content

WG Content

WG Content was the first company to focus solely on content for the Healthcare industry. For over 20 years, they’ve been delivering content and creation strategy, shaping meaningful experiences and building lasting relationships for their clients – one word at a time.

Location – 

Cincinnati, OH, United States

Industry – 

Healthcare Marketing

Website –  

www.wgcontent.com

WG Content Logo

What They Needed

What were you previously using?
A combination of apps: Salesforce for sales functions, Basecamp for day-to-day project management, Dropbox for file archive and Harvest for timekeeping. YIKES!!

What challenges were you facing before using Mission Control?
Lack of business insights:
Our data lived in separate apps that didn’t agree with each other. Every operational report was a manual build, because we couldn’t line up numbers from one system to the next and trust what we were seeing. When we talked trends, we were mostly guessing.

Too many apps:
Juggling that many apps was an administrative headache. Every employee and associate needed a separate license for each of our many apps, and we had to train all of them on every tool. And training was frequent as associates came and left our pool.

Limited view of resource availability:
Our associate team includes more than 100 writers, editors, designers and content strategists at any given time. We knew everyone’s preferred business hours but had no way to see who was actually free. So, staffing a project meant digging through Salesforce for associate contacts with the right skill sets, then emailing several associates and hoping one would say yes.

Why did you choose Mission Control?
With Mission Control, we could pull all our business functions into Salesforce getting far more from our legacy investment. Out of the box, it offered the structure, fields and functions we needed with the option to customize to our business processes. The Resource Planner was a big seller as PMs could finally see availability, filter by skills and message associates from one place. Cultural fit is important to us and we felt the Aprika team aligned with our values from the start.

How We Helped

How has Mission Control Helped?
Mission Control solved problems we’d been working around for years, and with it, our small business grew up. We have the data to make smarter decisions about pricing, processes and staffing. We can see project metrics at a glance, so we’re more responsible and transparent with clients. And now that sales and operations share one system, our account owners and project managers aren’t reconstructing the deal from email threads – they see the same scope, the same budget, the same timeline.

How would you rate your interactions with the Mission Control team?
As high as I can. What stands out is that we have an actual relationship with the Aprika team – we know the support people by name, we’ve hopped on video calls, and we’re never filing a ticket into a void. They’re easy to reach, quick to reply, and they come back with solutions. They stay open to new ideas too. We’ve even had conversations with the Founder/CEO about where the product is going, which is not something we expected at our size.

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