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Dreamforce 2022: Your Complete Guide to Salesforce’s Annual Event

Fall is fast approaching, and you’re probably starting to hear murmurs about Dreamforce 2022: Salesforce’s star conference.

The annual three-day event is a learning experience like no other but also features innovative and immersive experiences, networking opportunities, and parties (there’s always a famous musical headliner!)

Never attended this much-loved event before or curious to know what 2022 holds for Dreamforce? This guide highlights everything you need to know about Dreamforce, including choosing which workshops to attend, the Dreamforce agenda, where to eat, and must-see attractions in San Francisco

What is Dreamforce?

Dreamforce by Salesforce is an annual three-day tech conference held in San Francisco. The event brings the Salesforce community (salesforce admins, developers, architects, and many more) together for learning, community building, philanthropy, and fun! It began in 2003 and has evolved into one of the techy industry’s largest and most popular events.

All attendees can expect to enjoy a spectacle of Salesforce innovations and hands-on demos, countless training sessions, presentations from visionary keynote speakers, and networking opportunities, of course.

While Salesforce has held past Dreamforce events in San Francisco, COVID-19 saw the event go online via Salesforce+ in 2020, and in 2021. However, this year, Dreamforce will be back in full force at its San Francisco home. If you are unable to attend in person, there will be a virtual Dreamforce event available as well.

When is Dreamforce 2022?

Dreamforce usually takes place in Fall and this year its scheduled to take place over September 20-22. Save the date in your calendar, and get ready to buy tickets once registration goes live in July!

Entry Fees and Estimated Turnout

Dreamforce is a very popular event in the tech industry so expect to catch up with lots of your industry peers in San Francisco.

More than 170,000 people have attended Dreamforce conferences in previous years. With the conference being held virtually in 2020, and only a select few allowed to attend in-person last year due to Covid-19, you can expect to see way more attendees this year. Like us, many are excited to head be back to the Dreamforce campus in San Francisco!

Tickets for Dreamforce 2022 aren’t for sale just yet. Event registration launches in July, with ‘early bird’ tickets starting at $1,299 (which mean you’ll save up to $700).

The Salesforce Events App is a great way to keep up-to-date with all the latest news about Dreamforce 2022. Download via the App Store or Google Play to receive updates so that you don’t miss out on the early bird pricing.

The app is also an excellent way to start familiarizing yourself with the upcoming event. Salesforce will also be adding interactive maps of the event on the app to help attendees navigate their way around campus during the event.

What is the Agenda for Dreamforce 2022?

The agenda for 2022 hasn’t been released yet. However, Dreamforce events are generally packed full of sessions that provide opportunities to learn and be inspired.

Typically, the Dreamforce agenda includes certain key sessions so if you’ve never attended before, here’s what you can expect:

  • Main keynote session: Every conference includes a keynote and Dreamforce is no different. In previous years it has featured the Salesforce CEO Marc Benioff. Expect to hear all about the latest Salesforce product improvements and features.
  • Superstar headliners: Dreamforce is an event like no other, so it attracts high-profile speakers like no other! Every year, legendary speakers headline the Dreamforce conference. Previous speakers have included Barack and Michelle Obama, Jane Fonda, David Beckham, and Mercedes-Benz CEO Ola Källenius. We’re looking forward to seeing the 2022 line-up!
  • Dream Pitch: A Dreamforce classic—here—entrepreneurs compete in a ‘Shark Tank’ style competition. The winner takes home a cash prize.
  • True to the Core: Got any burning questions about Salesforce? Get your answers direct from senior Salesforce execs in this Q&A session.
  • Demos and breakout sessions: Expect to meet with lots of Salesforce partners at the event. If you’re interested in their products, find their booth, and check out what they have to offer. The breakout sessions feature interactive customer sessions and Salesforce certification exam prep.
  • Dreamfest: And finally, it’s party time! Iconic bands or performers throw down lengendary parties at the baseball stadium. This year’s star performer will be revealed later so stay tuned!

Dreamforce is packed full of sessions, many of which run concurrently. Pro tip: go in with a plan in mind as you definitely won’t be able to attend every single event. With so much to choose from, you can build your agenda with Salesforce Calendar to ensure you don’t miss out on sessions. Once the full schedule is revealed, add all the sessions you want to attend to your calendar and get reminders while you’re on the go at Dreamforce.

Better yet, use the Salesforce Events App to personalize your schedule with Agenda Builder, view sponsor profiles, and get important schedules and other details in the Event Guide. The app will make it easy to find your way around the conference venue and stay connected throughout the event.

We will update here with all the Dreamforce agenda and schedule details as soon as we know more!

4 reasons your employer should encourage you go to Dreamforce 2022

The event is expecting over 35,000 attendees and exhibitors over the 3 days. These attendees are from over 65 countries and many are looking at ways to grow their business, improve their utilization of Salesforce and network and meet business people just like you.
With a couple of years lost to COVID this is one of the first major in-person tech events and a great chance to forge new friendships and connections.
Additionally, there will be hundreds of Salesforce staff on the ground to answer your questions and support your continued learning pathway on the platform.

Salesforce Sessions
Throughout the 3 days there is a jam-packed line-up of Salesforce sessions. These sessions include pro tips, salesforce roadmaps, women in leadership events, philanthropic sessions, networking sessions, sponsor presentations, social sessions and so much more.
There is so much professional and personal development to take advantage of over the 3-day Dreamforce event which will not only significantly improve your understanding and utilization of Salesforce but provide some great insights on the wider business landscape.

Customer stories
One of the highlights of Dreamforce is all the amazing stories you hear from Salesforce customers and users.
Whether it be on-stage or around the event they are always happy to share their experience of onboarding with or using Salesforce.
Not only do you get great tips around fit and functionality but often heaps of pro tips on really getting the most out of Salesforce and truly centering your business around your customer.

Yes, we realize fun is a hard one to pitch back to the business, but in a challenging couple of years, in isolation for much of it, it’s time to again find the fun. There are over 350 vendors in town, which means there’s dozens of world class social events and parties through the entire week. Salesforce themselves host a private rock concert for attendees, which over the years has featured Metalica, Red Hot Chilli Peppers, INXS, Green Day and Foo Fighters.
Added to this there’s an array of celebrity guests speakers, in previous years they’ve had Bill Clinton, George Lucas, Tony Robbins just to name a few.

Must-See San Francisco Attractions

San Francisco is an excellent city for an event as there is so much to do and many attractions to see outside work and after the conference.

If this is your first time in the city, these are the top attractions to check out in San Francisco:

In additon to the sights in the city, there are still lots of great day trips and activities to do in and around San Francisco as well. It’s a great city to attend a sport event like baseball or basketball, visit museums, or even explore the outdoors by hiking through the famous Redwood forests. Yosemite National Park and Napa Valley are popular day trips as well.For a complete list of attractions, visit TripAdvisor.

Where and What to Eat in San Francisco

San Francisco is a foodie’s paradise, with hundreds of options to choose from. Here are some iconic San Francisco eats to try while in the city:

The list is never-ending so if you want to get more adventurous and try new food, be sure to do your research! San Francisco’s MUST try classics is a good place to kick off your foodie research

See You at Dreamforce 2022

Coming to Dreamforce? We’d love to meet you! Mission Control is a sponsor of Dreamforce 2022. We’ll be there for the event and in the days leading up to the event. If you’d like to connect with us at the event, be sure to visit our booth or book a one-on-one session on our website.

To grab your tickets when they go on sale in July, head to Dreamforce 2022.

See you in San Francisco!



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