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Dreamforce 2023: Pre-registration and How to Prepare

40,000 attendees, 45 keynotes, and 1,700+ sessions. Dreamforce 2022 was a highlight for many in the Salesforce community and the tech industry in general.

Salesforce has confirmed that its star conference will be back in 2023, and we’re excited to see what’s going be in store this time around.

Dreamforce 2023 will take place from September 12–14 in San Francisco. Keen to attend the event? Here’s everything you need to know about Dreamforce and our best tips on how to prepare.

What is Dreamforce?

Dreamforce is one of the largest global software conferences. This massive Salesforce event attracts over 170,000 attendees who congregate in San Francisco annually. The event brings thousands of Salesforce trailblazers (admins, developers, consultants, architects, customers, and many more) together for learning, community building, philanthropy, and fun!

Dreamforce began in 2003 and has evolved into more than a conference. It’s now one of the tech industry’s largest and most popular events. Attending the three-day event will expose you to over 2,700 sessions and workshops. Further, you’ll get to see Salesforce’s latest innovations and participate in hands-on demos, countless training sessions, presentations, and networking opportunities.

A key highlight of the event is the keynotes, often delivered by elite speakers.

Dreamforce 2023 Details

Dreamforce 2023 is still several months away but we wanted to get in early to say that you should 100% consider attending.

It’s a fantastic event and a great opportunity to connect with the Salesforce community.

To help you prepare, here are all the essential details about the event. For a better glimpse of the conference activities, here’s a look back at what we had to say about Dreamforce 2022.

For now, here’s a quick summary of Dreamforce 2023.

Date & location

Ready, set, get your calendars out to save the date.

Dreamforce 2023 is scheduled to take place in San Francisco from September 12-14, 2023.

Salesforce is also likely to offer digital experiences during Dreamforce. For anyone who is unable to travel, the Salesforce+ video streaming platform will be a great way to join in virtually

Pricing & registration

Salesforce is yet to release prices for the event tickets. However, Salesforce always releases early bird tickets a few months leading up to the event. If you sign up to the event, you’ll get an update as soon as the early bird tickets go on sale.

The venue

Dreamforce is usually hosted at the Moscone Centre in San Francisco. We expect the venue to remain the same for 2023, but of course, we will update you when we know more.

The venue offers an immersive experience. You’ll find various zones within the campus—Admin Zone, Dev Zone, Partner Expo, and DreamPark.

As may be obvious from the names, each zone has its own purpose and value. You will also find Q&A booths with Salesforce experts, Trailhead challenges zones where you can win prizes, and chill-out zones where you can take a break.

The speakers

Dreamforce never disappoints with its speaker lineup. So, we’re confident the Dreamforce 2023 lineup will be nothing short of inspirational and educational.

The Salesforce speakers offer industry expert presentations, helping you upskill your knowledge and deliver ROI for your organization.In addition to Salesforce speakers, you can also expect to see world-class influencers. Previous years have included Barrack and Michelle Obama, Bono, Jennifer Hudson, Matthew McConaughey, and Stephen Curry.

Once it’s confirmed, the list of speakers and the latest agenda will be available on the Dreamforce 2023 website.


Dreamforce isn’t all work and no play. In addition to one helluva conference, Salesforce is known to throw some of the best afterparties.

Attendees can let off some steam and socialize casually over networking drinks every evening. The showstopper of the conference is the main afterparty, “Dreamfest.” It’s usually hosted at the Oracle Stadium and includes a huge headliner performance.

The headlining band at Dreamfest in 2022 was Red Hot Chili Peppers. Other acts have included Green Day, Metallica, The Killers, and Foo Fighters. We’re excited to learn who will be performing in 2023!

Why Attend Dreamforce 2023 – What’s in it for YOU?

If you’re still wondering why you should attend Dreamforce 2023, here are a few compelling reasons.

  • Learn: You can expect to learn about the newest products, discover the future of technology and see live demos from Salesforce, partners, and experts.
  • Connect: Dreamforce offers unlimited networking opportunities throughout the event. Here you’ll meet new people, build careers, and get inspired.
  • Charity: Philanthropy is at the center of Dreamforce every year. Salesforce uses the event to raise money to support various communities. All the money raised from Dreamfest supports UCSF Benioff Children’s Hospitals. By attending Dreamforce, you’ll also be part of this noble cause.
  • Party: Now, one of the best parties you’ll ever attend will be Dreamfest. So remember to pack your dancing shoes!

How to Prepare for Dreamforce 2023

It’s never too early to start planning for Dreamforce 2023! Here are a few things to consider doing now:

Get approval to attend Dreamforce 2023

To attend Dreamforce, you’ll have to make a significant financial commitment and take time away from the office—which may require approval from your boss. You can use the Salesforce “Convince Your Boss Letter“ to highlight ways you’ll deliver ROI to your organization by attending the event.

Plan your travel

Once you have your approval, start planning your travel.

Book your flight

Check out your flight options and book a flight as early as you can to get the most affordable options. If you wait too close to the event, prices may go up significantly due to demand.

Book your accommodation

Next, find a place to stay. Hotels typically sell out quickly during this period, so the sooner you sort out your accommodation, the better.

When registration is open to purchase tickets for Dreamforce, you’ll be able to see various hotels you can book at a special rate alongside your ticket. If you’re not interested in the Dreamforce hotels (or if they are sold out), you can also check out hotel comparison sites like,,, and Kayak.

Plan your daily activities

Plan all other activities that you’d like to include during the event period. For instance, if you plan on holding meetings with key attendees, book and schedule them in advance. If you plan to discover the city, plan the date and time you plan to do so. If you’re taking a tour, book it as early as you can.

A Look Back at Dreamforce 2022

2022 was a moment of joy as Salesforce’s annual Dreamforce conference returned to Moscone Center in San Francisco. Due to the Covid-19 pandemic, the event had to be hosted virtually in 2020 and then hybrid in 2021.

Co-CEOs Marc Benioff and Bret Taylor kicked off the event with the main keynote, announcing the shift of Marketing Cloud to Hyperforce for better integration. The duo also revealed Genie, Salesforce’s real-time customer data platform, at the event.

At Dreamforce 2022, we also heard from incredible speakers like as Jane Goodall, Stewart Butterfield, Jennifer Hudson, Matthew McConaughey, Earvin “Magic” Johnson, Bono, and many more.

Mission Control was a proud sponsor of Dreamforce 2022. Our team attended the event and we absolutely loved it! It was a fantastic learning experience and a fun few days of socializing and networking with others within the Salesforce community.




When it comes to Dreamforce, you can never start planning too early! We hope these details and tips help you prepare for Dreamforce 2023. We plan to be in attendance in 2023, so we hope to see you there!



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