Salesforce, a global leader in customer relationship management (CRM) software, stands on a foundation built upon five core values that guide its operations and impact on the world. These core values — trust, customer success, innovation, equality, and sustainability — form the bedrock of Salesforce’s culture and business philosophy, shaping its approach to serving customers, employees, and communities alike.
Trust
Trust is at the heart of everything Salesforce does. The company prioritizes the trust of its customers, partners, and employees through transparency, integrity, and reliability. Salesforce ensures data security and privacy, adhering to stringent standards and regulations to safeguard customer information. Trust also extends to fostering trust-based relationships with stakeholders, promoting open communication, and delivering on commitments consistently.
Customer Success
Customer success is a cornerstone of Salesforce’s ethos. The company is dedicated to empowering its customers to achieve their goals and thrive in the digital age. Through innovative CRM solutions, personalized support, and a customer-centric approach, Salesforce helps businesses build meaningful connections with their own customers, drive growth, and create lasting value. Customer success is not just a goal for Salesforce; it’s a shared journey with its clients towards mutual prosperity.
Innovation
Innovation is woven into the fabric of Salesforce’s DNA. The company is a trailblazer in leveraging technology to drive positive change and solve complex problems. Salesforce continually pushes the boundaries of what’s possible, whether through cutting-edge AI capabilities, industry-specific solutions, or sustainability initiatives. The culture of innovation at Salesforce encourages creativity, curiosity, and collaboration, fostering a dynamic environment where new ideas flourish and transform into tangible innovations that benefit customers and society.
Equality
Equality is a core value that underscores Salesforce’s commitment to diversity, inclusion, and social responsibility. The company believes that diversity fuels innovation and fosters a more equitable world. Salesforce advocates for equal opportunities for all, regardless of background, identity, or beliefs. Through initiatives like Equality for All and workforce diversity programs, Salesforce strives to create a workplace and a world where everyone has a seat at the table and can thrive based on merit and potential.
Sustainability
Sustainability is integral to Salesforce’s vision of building a better future for all. The company recognizes its responsibility to minimize its environmental footprint, promote renewable energy, and drive positive social impact. Salesforce sets ambitious sustainability goals, such as achieving net-zero greenhouse gas emissions and investing in renewable energy projects. Additionally, Salesforce’s 1-1-1 model pledges 1% of its equity, time, and product to charitable causes, contributing to global sustainability efforts and supporting communities in need.
In conclusion, Salesforce’s core values of trust, customer success, innovation, equality, and sustainability define its purpose-driven approach to business and shape its impact on a global scale. By upholding these values, Salesforce not only drives business success but also inspires positive change, fosters inclusive growth, and makes a meaningful difference in the world.
