PEST Analysis (political, economic, social and technological) is a strategic planning tool used before a project start to evaluate the impact of political, economic, social, and technological factors on a project. It is part of an external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors to be taken into consideration. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations.
Salesforce Project Management Software by Aprika
